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“This line of text acts like an image caption, which gets a lot of attention.”

There Are Many Errors About God...

Most people will say they “believe in God” but what they mean by that can vary dramatically.

Some say they believe in a “higher power” which is usually an attempt to explain the existence of the world while avoiding any of the moral duties that follow from traditional understandings of God.

Deists say that God created the world and then left it alone to exist and run its course on its own (not possible).

Other people influenced by New Age ideologies say things like there are “many Gods” (polytheism) or that “the world is God” (“pantheism”).

Mormons believe in contradictory notions of a “caused God” and who is one of an infinite number of others.

Others, who even call themselves “Christians”, hold to all sorts of errors about God. Some say God is limited in His knowledge and actually ignorant of the future (“open theism”).

Others say God is limited in His power and not omnipotent.

THIS IS A BIG DEAL

To be in error about God is to be in error about the most important and noble thing possible.

We say that all of those ideas above are errors about God because they either contradict what reason can demonstrate about God or what God has actually revealed about Himself.

The Catholic Church takes these errors about God seriously. For this reason, the Church has frequently spoken out against them, most explicitly and formally in the First Vatican Council.

​That's why it is super important for ALL FAITHFUL CHRISTIANS to correctly understand what God is really like so that they can both understand it for themselves and help others see the light.

Oh, and what's going on here? Below is an image block. It lets you visually communicate some of the points you are making (which is also great to get those skimmers' attention).

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Keep it simple. A nice icon and one benefit is plenty.

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Don't over-explain. Illustrate simply & let them read on.

line-chart

You can always elaborate further below.

But Honestly, This is Some DEEP STUFF

Philosophy and theology about God is not easy. Moreover, just like in order to understand any topic of academic specialty, you will have to learn a significant amount of unique terminology.


But no worries, we have the answer right here!

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    Create a nice list of points here. What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those skimmers?).
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    It could be a list of lessons learned. The conclusions you've come to, on your journey so far. This will make a great segue to starting to present your product.
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    Once you know this, you'll want my product. That's the result you should aim for, with your content. Once your reader understands the story and all the points you've made, they will see that they must have your product (or service, or whatever you're selling).

In this Next Text Block, You Can Start Transitioning to Your Solution...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here's a small sub-heading for extra emphasis.

You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story. Notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use text highlights and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.

Yes, Now it's Finally Time for the Big Reveal - “Product Name”

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The Product (or Service) that is the Perfect Resolution to the Story.

Now it's time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.

Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.

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    Show a Product Image: It's always a good idea to visualize your product. Even if it's a digital product or a service, find some way to make it tangible - with an image.
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    The Power of the Points List: use this list to mention the most important benefits of your product. These are the things that make it a must-buy.
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    Time to Shine: be as specific as possible and always remember: it's about benefits, not features. You can mention features, of course, but always do so along with mentioning an important benefit.

See what our customers have to say:

"Social Proof With Customer Testimonials..."

"Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.


We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

HELENE MOORE

Marketing Assistant

"The perfect testimonial..."

"The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."

PAUL SCHMIDT

Office Manager

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This is the first call to action for your readers to become customers.

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"Add some more testimonials here"

"Can you have too many testimonials? Yes, but it's difficult to do. :)

Feel free to add many testimonials directly to this page. If you have dozens of testimonials, you might want to only add 10-15 of the best ones to the page and add a link 'more testimonials' link that goes to a page with all the others.

We'll use filler text for the rest of the testimonials on this template."

HELENE MOORE

Marketing Assistant

"Velit mauris egestas duius ut"

"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque. Suspendisse in orci enim. Etiam pharetra, erat sed fermentum feugiat, velit mauris - ut aliquam massa nisl quis neque. Suspendisse in orci enim. velit aliquet."

MARC JACOBS​​​​

CEO, ACME Inc.

"Sagittis vel Inceptus Aeneam"

"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque.

Etiam pharetra, erat sed auctor ut fermentum feugiat, velit mauris."

JANE MAI

Web Design Lead

Address Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.


This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

This is the Kind of Subheading You Can Use

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries.

Start Your Free, No Risk, 30-Day Trial!

This is the first call to action for your readers to become customers.

"Add a quote here (it can be a quote from yourself, from the story or an authority quote from someone else). Something that puts a nice closing line on the story above.”

P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.

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